Why Marketing Should Own the Entire Tradeshow Process
August 5, 2026
For decades, the tradeshow playbook has looked the same at almost every exhibiting company: Marketing plans the booth, sets it up, and runs the campaigns.
For decades, the tradeshow playbook has looked the same at almost every exhibiting company: Marketing plans the booth, sets it up, and runs the campaigns.
Absolute Exhibits has donated about $40,000 in reusable exhibit materials to the Las Vegas Metropolitan Police Department (LVMPD) for emergency-response training at the Joint Emergency
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Farnborough International Airshow welcomed 141,580 trade and public visitors in 2026, a 41 percent increase from the previous edition and nearly twice the attendance recorded
By Jim Wurm, EACA One of the fundamental principles of the trade show industry has always been exhibitor choice. Exhibitors have the right to select
Nashville’s Music City Center (MCC) (201 Rep. John Lewis Way South) opened in May 2013 as a completely new facility to replace the aging Nashville
In the tradeshow and convention industry, timelines are compressed, labor demands are variable, and flawless execution is critical. As a result, Human Resources (HR) is
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Conventions at Te Pae Christchurch Convention Centre contributed nearly NZ$74 million, or about $43 million in U.S. dollars, to New Zealand’s economy during the year
IMEX has released a new white paper that calls for convention bureaus to take on a broader role. The report says they should work more
Airport Code: BNA Location: One Terminal Drive, Nashville, Tennessee Date Opened: June 12, 1937. Named Berry Field in 1939. It was named the Nashville International
