From generative design tools to predictive analytics, AI is embedded in how events are planned, marketed, and measured. But amid the excitement, event professionals are grappling with a nuanced question: How do we use technology to enhance human connection, not replace it?
Across the global exhibition industry, leadership roles—particularly at the CEO and executive level—remain predominantly held by men. While this imbalance exists worldwide, it is often more pronounced in Latin America, where cultural norms, structural barriers, and limited access to executive networks have historically slowed women’s advancement to top decision-making positions.
Growth isn’t the problem. The business just can’t keep up with what it’s being asked to do.
From the outside, it looks like momentum. Revenue is up. The pipeline is active. The team is bigger than it’s ever been.
Inside, it feels different.
It’s two weeks before the show opens and your phone rings. The client has decided the configuration is wrong. Not the graphics — the entire layout. The booth they approved six weeks ago, the one your crew has already started prepping, needs to come apart and go back together differently.
Drew Van Diggelen passed away unexpectedly, leaving behind his beloved wife, Bridgett, and their two daughters, Dahlia and Delsie.
Standing out at CES isn’t just a wish but a crucial requirement for success. And when you have a prime location at the entryway to the exhibit hall? The stakes are even higher.
Have we as a culture really changed that much in 100 years? Have we really advanced as a society? Has technology really had the great impact we think it has?
Michael Verne Parrott, 86, of Fort Wayne, Indiana, died Sunday, March 29, 2026. Born March 2, 1940, in Marshall, MN, he was the eldest son of Robert Belgrove and Paula Verne Parrott, also of Fort Wayne. A 1958 graduate of Southside High School, Parrott earned his BA from Carleton College and MBA from the Stanford Graduate School of Business. He was an officer in the US Air Force and was awarded the American Spirit of Honor Medal in 1964, completing his service at the 122nd Tactical Fighter Wing of the Indiana National Guard.
Las Vegas briefs this month track two forces moving in opposite directions: big-show volume inside the halls and softer demand signals outside them. April’s calendar
Artificial intelligence is showing up across the tradeshow industry, from early design work and planning to marketing and day-to-day operations. At the same time, recent research has raised concerns about how frequent reliance on these tools may affect problem solving, judgment, and independent thinking, particularly among younger workers who engage with them most often.
San Antonio International Airport
Airport Code: SAT
Location: 9800 Airport Blvd, San Antonio, Texas
The potential use of AI in convention centers touches on many areas: from predictive maintenance to enhanced protection against cyber-attacks. Marina Bay Sands Singapore is using robots for back-of-house deliveries, and the Kuala Lumpur Convention Center uses a digital twin to enhance operations and customer excellence.
