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Marketing beyond the tradeshow is key

In a fast-moving global marketplace, keeping up with attendee promotions has become a year-round challenge. Competition for attendees is fierce, so ways of staying in

Even brainwashing can be green

The term “greenwashing” is a recent addition to the vernacular. Like its cousin, “brainwashing,” the term refers to the act of malicious indoctrination. In this

A Delicate Balance

I had to terminate an employee recently. Having been in a management or ownership position for over 20 years, this is not the first time

What’s the big idea? Microsites

Hello, students. I hope you’re all enjoying your summer. Since this is summer school and I know you all want to get back to the

A Glimpse at Tradeshow History (August)

1912 – Progressive Party holds convention in ChicagoIn August 1912, the national convention of the new Progressive Party met in Chicago, Ill. The Progressive Party,

Important interviewing tips

Location and environment are important in setting up interviews. Like a bad seat in a movie, sometimes it’s possible for hiring managers to miss a

Convention Center cuisine receives an upgrade

At convention centers throughout the U.S., food service providers have started bringing on professional chefs to head up facility kitchens. These culinary elite are creating

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