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CEIR hires research director

nancy-drapeauThe Center for Exhibition Industry Research (CEIR) recently announced that Nancy Drapeau, PRC, has joined its staff as research director.

“It is an honor to join this highly respected organization,” said Drapeau. “For decades, CEIR has been a national leader in delivering unbiased research to the exhibition industry, reporting on trends, best practices and market insights. Results have helped organizers, exhibitors and other industry players navigate the ongoing evolution in this business, pinpointing opportunities for growth and ways to position one’s company in light of current trends. To take on this role is a major responsibility. I look forward to the challenge.”

In addition to executing industry studies through internal resources, CEIR will now offer custom market research services, which allows companies and organizations to have the opportunity to leverage a deep level of industry knowledge and expertise to help them achieve their specific business objectives.

“Historically, CEIR has completed studies through research subcontractors,” said Carrie Freeman-Parsons, CEIR’s 2011 chairperson. “Moving forward, many research initiatives will be completed internally. The cost savings and in-house expertise expand the capacity of what the organization can accomplish. Having this type of in-house capability also provides an opportunity for CEIR to provide custom research services to companies seeking business intelligence on their exhibitions and events.”

Drapeau began her market research career in 1991, registering more than 19 years experience, with 12 years specifically in the trade media sector. She has a passion for delivering custom, primary market research services that uncover key market insights that drive profitable business decisions.

In 2008, Drapeau launched a full-time market research practice and has serviced the needs of a range of trade event organizers providing information on brand positioning, attendee marketing and the assessment of launch opportunities. Drapeau has conducted research that helped frame recruitment for a trade mission to China and she conducted the CEIR Study, Analyzing How Exhibits Fit in the Overall Marketing Budget.

“We could not be more pleased that Nancy has joined the CEIR staff,” said Doug Ducate, CEM, CMP, CEIR president and CEO. “Her exhibition industry background and strong skills in market research will open new opportunities for CEIR as it continues its mission in promoting the value of face-to-face marketing.”



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