Following up on a five-year-old report, officials for the Center for Exhibition Industry Research (CEIR) have released an updated study of typical exhibition expenses entitled: “How the Exhibit Dollar is Spent.”
The updated research provides a breakdown of how exhibitors allocate spending by the following categories: exhibit space, exhibit design, show services, shipping, exhibit staff training, travel and entertainment, promotion, lead management and measurement and other expenses. Additionally, the total estimate in direct spending in nominal dollars is provided in this report.
“The data in this report is a much needed resource for exhibiting companies to plan and budget the cost of their participation in events. It also provides a guide for organizers and service providers on the many different cost centers that comprise the overall cost of exhibiting,” said Doug Ducate, president and CEO, CEIR.
Survey results are based on a study conducted by CEIR this summer, polling a sampling of exhibitors from The International Center for Exhibitor and Event Marketing as well as Exhibtrac’s Top 250 exhibitions list. A total of 233 exhibitors participated. The direct-spend estimate has been updated using CEIR’s predict model. The data provided by the Exhibit Designers and Producers Association (EDPA) continues to be an important data source for this report.
“EDPA is happy to partner with CEIR to support this valuable research with its annual custom economic report to give both exhibitions and events industry professionals as well as chief executive officers and chief marketing officers a solid depiction of how the exhibit dollar is spent and the unique value exhibitions hold in the marketing space,” said Jeff Provost, executive director, EDPA.
The study was made possible by a grant from the Exhibition Industry Foundation and is available for members free at www.ceir.org. Non members may purchase the report for $24.