3D Exhibits, an award winning exhibit and event design, fabrication and management agency, captured first place in the 2009 EDDIE Awards in December. 3D Exhibits earned this honor with “Perspective Matters,” a self-promotional integrated marketing campaign implemented at EXHIBITOR2009.
Sponsored by the Exhibit Designers and Producers Association (EDPA), the annual EDDIE Awards recognize exhibit industry suppliers for excellence in their marketing and self-promotion. 3D Exhibits utilized a combination of direct mail, e-marketing, and in-exhibit consultation to demonstrate that its team understands its clients’ perspective. It then translates that understanding into creative, cost effective event marketing solutions that produce measurable results.
Through a pre-show mailer, 3D Exhibits introduced four corporate tradeshow team stakeholders including the team leader, the marketing whiz, the tradeshow pro and the sales guru, and their perspectives such as budget, customer experience, streamlined planning and results. The mailer directed prospects to an online interactive game called “Choose Your Challenge” where visitors selected one of the stakeholders, then learned how 3D Exhibits would respond to a relevant event marketing challenge.
The exhibit demonstrated the “Perspective Matters” message via a cost-effective custom rental environment where visitors shared their unique perspective one-on-one with a member of the 3D Exhibits team.
“The exhibit and supporting program was a success because it was a tangible demonstration of our process and our perspective,” said Gene Faut, president of 3D Exhibits. “With this best practices case study, attendees experienced for themselves how we create solutions that succeed from the perspectives of design, budget, management and results.”
In terms of results, 3D Exhibits generated several new client relationships and increased the quantity of quality leads versus the previous year despite a decrease in show attendance. The exhibit also earned EXHIBITOR2009’s Best in Show award for exhibits larger than 200 square feet.
3D Exhibits is based in Elk Grove, Ill. Those interested can visit the company’s Web site at www.3Dexhibits.com or send e-mail directly to ngenarella@3dexhibits.com.
