The Expo Group has appointed Chris Cavanaugh as president, corporate, adding an industry veteran to lead corporate growth strategy and support the company’s experiential marketing expansion.
Cavanaugh joins leadership team
In the role, Cavanaugh will oversee corporate development, brand marketing, acquisition integration, and expansion strategy. He will also work on client strategies tied to corporate events, tradeshows, and in-person experiences.
The Dallas-based company says the appointment supports its plans to expand its experiential marketing platform through new capabilities and acquisitions.
Industry experience spans Freeman and Jack Morton
Cavanaugh brings 30 years of experience in experiential marketing, exhibitions, and marketing services. He previously served as chief executive officer of The Imagine Group, where he led the creative, print, and digital solutions provider through a growth phase.
He also served as chief marketing officer at Freeman and held senior leadership roles at Jack Morton. In addition, he founded Jumpstart Consulting, where he advised private equity firms and executive teams on growth strategy and acquisitions.
“Chris is a rare combination of visionary and operator,” says Randy Pekowski, chief executive officer of The Expo Group. “With 30 years building brands and scaling businesses across experiential marketing, exhibitions, and marketing services, he knows how to create enterprise value.”
Cavanaugh says corporate brands are looking for in-person experiences that connect data, audience insight, and human engagement.
“As digital technologies and data continue to transform how organizations engage audiences, the demand for authentic, in-person experiences continues to grow and deliver measurable business outcomes,” says Cavanaugh.
The Expo Group designs and manages tradeshows, corporate events, and brand experiences. The company is headquartered in Dallas and has additional offices in Chicago, Las Vegas, and Orlando. For more info, visit www.theexpogroup.com.
Press release submitted by The Expo Group. Edited by Exhibit City News for clarity, length, and style.
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