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College graduates and military veterans meet the tradeshow industry


A multi-decade industry veteran expanded his educational seminar and webinar program to introduce graduating college students and transitioning military veterans to the tradeshow industry and its related associations.

The tradeshow industry is estimated to be a $93 billion dollar industry and 22nd in contribution to GNP, yet there are few on-going introduction, education or recruitment programs in place to introduce its opportunities to graduating students and military personnel looking for careers.

“I’m a veteran myself from the Vietnam era, and I actively serve on the Military Affairs Committee of the Homestead, Fla. Chamber of Commerce,” said Richard Erschik. He also has four decades of experience in the tradeshow industry and belongs to associations. “When I mention dedicated industry associations and tradeshows to college students and military personnel, they haven’t heard of either. Associations, the tradeshow industry and its suppliers need to be known by them and understand the ambition these people have for viable industry involvement.”

Erschik tested and proved his theory about college students, military personnel and the tradeshow industry by amending his educational presentation at the annual EXHIBITOR conference and exhibition for tradeshow and corporate event marketers. In “Get the MOST from PRE-DURING-POST tradeshow exhibiting,” he included a preceding section that describes association membership value and the tradeshow industry, and he positions them for their viable career consideration and involvement. Erschik took his show on the road where he presented his theory to universities and military bases around the country.

He plans to continue marketing, promoting and delivering his in-person and online educational seminar and webinar presentations to tradeshow organizers, associations and exhibiting companies. Additionally, Erschik is raising sponsorship funding to cover the expenses of visits to colleges and military bases as well as online webinar presentations.

Bi-monthly webinars by Erschik are offered at http://richarderschik.com/webinar-presentation/.

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