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Color Reflections maximizes new space for efficient graphics production

After a three-month expansion in 2014, Color Reflections Las Vegas started off 2015 more efficiently than ever in its spacious facility.

The large-format graphics company, which serves over 100 tradeshows a year, now occupies 25,000 square feet of production space. In August 2014, Color Reflections completed a dedicated 9,000 square-foot finishing and staging expansion to better serve its clientele and support future growth.


This expansion is already working to benefit the company as well as its clients. It recently added several new employees and continues to gain new clients, which company leaders attribute to the expansion.

Color Reflections President Joseph J. Castellano explained that many times exhibitors don’t physically get to see large-format banners before a tradeshow because of space constraints at the facility. This is no longer an issue.

“We can lay out 50-foot banners so clients can preview them with no problem. Additionally, we can set up tradeshow units as tall as 17’. The floor space is really nice,” added Castellano.

Color Reflections added new lighting to its finishing department and intends to further customize it and other parts of its facility in the near future. The space is also the new home for the company’s sewing department, which now has a private workspace in the back of the new expansion.

“Our goal is to get products in and out faster,” said Castellano.

New sewing machines expected in February will complement Color Reflections purchase of EFI’s Vutek 3520 Pro, which allows the company to print graphics faster than ever.


“It’s faster, better and what we need to stay on top of clients’ needs,” added Shannon Martin, director of business development, Color Reflections Las Vegas.

A commitment to adding new equipment every few months keeps Color Reflections on the cutting-edge. It also means the company has more equipment than any of its competitors in Las Vegas, according to Castellano.

Most important, the company has the resources to work on new projects, including 120,000 square feet of large-format graphics with complex finishing. The project required 24-hour production for 21 days.

Color Reflections is now open seven days a week, with employees working up to 20 hours a day. That’s a lot of graphics!
“It won’t be long before we’re running production 24 hours a day, seven days a week!” said Castellano.

“We’re never finished,” agreed Castellano and Martin, indicating their vision for the facility is not complete. “We’re always looking for new ways to serve our customers even better and faster – whether that’s with new equipment, products or services.”

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