ConventionPlanit.com, an online search directory for the meetings industry, has partnered with Columbia Books and Information Services to offer new marketing options for meetings industry suppliers to reach meeting professionals.
Columbia Books has a database of more than 30,000 association and corporate meeting professionals. It also has key data about thousands of associations, including meeting patterns, months when meetings are held, past and future destinations and preferred facility types as well as contact information for key decision-makers.
“This type of targeted marketing is the way to work effectively with today’s customers,” said David Markham, principal and co-founder, ConventionPlanit.com. “Reaching meeting professionals with relevant and actionable information that helps them plan their meetings is good for both planners and suppliers. This is a better value alternative.”
Meeting industry suppliers such as destinations, convention centers, hotels, resorts, and service providers can now work with ConventionPlanit.com to plan targeted digital marketing programs to reach decision-makers with demographic options that match their needs.
“ConventionPlanit.com has a deep understanding of the needs of meeting professionals,” said Joel Poznansky, CEO, Columbia Books. “The company shares our commitment to sophisticated, targeted marketing programs that educate and help customers instead of bombarding them with irrelevant pitches. We look forward to working with them to help meeting professionals save time and money as they search for meeting sites and services.”
