by Amadeus Finlay
Approaching the event industry with the attitude that all things are possible, Full Circle Events in Las Vegas really does live-up to its all-encompassing name. Operating under the principle of “full service” management, the team at Full Circle Events specializes in providing companies in the tradeshow and exhibit space with temporary tent structures and pavilions of all shapes and sizes. What does this mean for the customer? Full Circle is equipped to handle all aspects of the event lifecycle, from project oversight to material and equipment sourcing, installation and teardown services. And if all that wasn’t enough, the company also provides electrical services including lighting, heating, ventilation and air conditioning systems, as well as HVAC solutions.
However, all this scope also means the company is in high-demand, and the Full Circle touch has been seen just about everywhere; from a 400,000 sq.ft. pavilion at GSE expo to an installation just outside the White House in Washington D.C. Arguably, the company’s most prominent project is the 380,000 sq.ft. of temporary exhibit space located at the World Market Center Pavilion in downtown Las Vegas, with some of their more famous work having been showcased during recent Super Bowls. It’s perhaps little wonder, then, that the company is able to list behemoth global brands such as Shell and BMW among its clients.
Full Circle Events was founded by Rudy Lekar and Jason Gray in 2004, and is the result of a whole bunch of entrepreneurial acumen combined with an ability to identify a gap that was needing to be filled. “We saw a niche in the tradeshow and exhibit industry that no other tent companies were focusing their efforts on,” explains Lekar. “Most tent companies are doing tree lots, car sales, parties, etc., so we decided to just focus on the exhibit side.”
But that’s not all. By working on becoming an integral part of their customers’ teams from concept to completion, Full Circle also acts like an in-house extension of their clients. “Full Circle strives to remove as many headaches from their customers as possible,” continues Lekar, “meaning they can focus on their goals at a show.”
It is a policy that has passed with flying colors, and the impact that Full Circle Events has had on the tradeshow and exhibit industry since the firm started just 15 years ago is nothing short of remarkable. From 200’ wide x 1400’ long pavilions for SEMA and CES, to intimate two-level chalets with glass walls, floors, integrated HVAC and fully custom graphic applications for shows like CONEXPO and World of Concrete, Full Circle Events has more than fulfilled the company’s promise to corner their market and provide a full gamut of tent-related services.
As a result of all this activity, the Full Circle team has had its fair share of unforgettable experiences. And for Lekar, more than one memory sticks out.
“It seems every week we are doing something extraordinary for our customers!” he exclaims. “From the Winter Games in Salt Lake City where we did all of Coca Cola’s tents, to the tenting work we have done at the White House for various presidents, being named the official outdoor supplier for the SEMA show and just last year picking up CES as an official supplier… so many of our jobs are top tier memories for me.”
However, in the ever-competitive world of the tradeshow and event industry, businesses can’t afford to rest on their laurels. Accordingly, Full Circle is forever striving to maintain its position at the cutting edge of developments – both in product as well as in client management – and one of the ways the firm maintains its competitive edge is by providing clients with only the very best in professional show staff.
“We always assign a senior level member of our team to every project,” explains Lekar. “We also don’t take on too much work at once to ensure each customer gets the required focus and attention warranted for their project.”
Of course, no team is complete without the tools to compete, and Full Circle Events ensures its team is armed with the best arsenal going. “Since all our equipment is exhibit quality” continues Lekar, “you don’t need to worry that it’s arriving to the booth dirty or ‘just in time’ from the last rodeo.” If anything, Full Circle will make your brand feel like it’s the only rodeo in town.
Full Circle Events specializes in temporary tent structures and pavilions for companies in the tradeshow and exhibit industries with “full service” management which includes project oversight, material and equipment sourcing, electrical services including lighting, heating, ventilation and air conditioning systems, HVAC solutions, installation and teardown services. All their equipment is “exhibit quality” and their staff is professionally trained and experienced. For more info, visit www.fcelv.com
This story originally appeared in the March/April issue of Exhibit City News, p. 56. For original layout, visit https://issuu.com/exhibitcitynews/docs/ecn_flipbook_marchapril2019?e=16962537/67925242
