Cosmoprof North America (CPNA), named as one of “Top 25 Fastest-Growing Trade Shows” by TSNN, will debut a new look this year that further reflects its European heritage and design-centric presentation.
The contemporary look at the registration counters, wood grain units with back lighting, and upgraded signage and entrance units will reduce electrical needs with sustainable LED lighting, which offsets show costs.
“We’re excited to provide our long-term partner, Cosmoprof North America, with a new, high design look that offers increased functionality,” said Sal Infurnari, executive vice president of global accounts, GES.
The show expects more than 900 companies from 40 countries to participate at this year’s event that covers all sectors of the beauty industry, including nail, beauty, skincare, hair, spa and packaging.
Global Experience Specialists (GES) is making a large investment this year in one of its top shows, CPNA, as it continues to grow in attendance and exhibitor participation year after year. GES designers and product innovation team will be rolling out a new show look for CPNA, never before seen at any other tradeshow.
“This new design will continue to keep CPNA in the forefront of design in the professional beauty industry,” said Infurnari.
Cosmoprof North America is also adding video feeds and upgrading technological aspects of the event to bring the show further into the tech age, thereby increasing efficiencies with a clean, clear and precise vision. The tradeshow will be held July 14-16 at the Mandalay Bay Convention Center in Las Vegas.