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Creatacor Inc., a full-service exhibit and tradeshow company based in Clifton Park, NY, has hired a new design director as well as a new account manager.

Michael Branca

Michael Branca

Michael Branca of Dayton, Ohio, will be the new design director. He will manage all aspects of Creatacor’s design department and the processes related to exhibit design and experiential design, including conceptual design, graphic design, graphic production and engineering. He will also be involved with sales presentations and corporate communications.

Previously, Branca was senior designer at Exhibit Concepts, director of engineering and special projects director at Showtime Enterprises and senior designer at Display Arts. He earned a Bachelor of Science degree in Industrial Design from Philadelphia College of Art, now University of the Arts.

“We are very happy to have Michael on our team,” said Tom Lemery, Creatacor president and CEO. “Along with his unyielding quests to provide the most creative, cost-effective solutions for our customers, Michael brings over 25 years of experience in exhibit design and marketing communications to Creatacor.”

Following his relocation from Ohio, Branca will reside in the Malta, NY, area.

Creatacor has also hired Courtney Spiak, a new account manager. She will assist Creatacor customers with event marketing efforts associated with tradeshows, experiential and permanent marketing applications.

Courtney Spiak

Courtney Spiak

Spiak was formerly a sales associate and operations assistant at Tyler’s VersaTransSolution and a project coordinator at EP&M International. She is a cum laude graduate of Siena College where she earned a Bachelor of Arts degree in English.

“Courtney’s tradeshow experience combined with her excellent communication skills and terrific customer service attitude will be assets to every Creatacor customer with whom she works,” said Will Farmer, partner and vice president of client services.

Spiak and her husband reside in Albany, NY.

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