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Australian rock band INXS performed at the invitation only party during the National Business Traveler Association tradeshow and conference.

Australian rock band INXS performed at the invitation only party during the National Business Traveler Association tradeshow and conference.

To announce the combination of their mileage award programs, Virgin Atlantic, Virgin America, and V Australia held an invitation only party during the National Business Traveler Association tradeshow and conference.


Producing the event for Virgin was the Creatacor team of John Larson, business development manager and Lora Kanetzky, account manager. Both team members have been representing Virgin Atlantic’s tradeshow and event marketing programs for over ten years.
The airlines hosted the party at Venue night club, an upscale club nestled in downtown Houston. Sleek black custom tour buses, provided by Tristar Worldwide Chauffeur Services, dropped off the guests at the VIP check-in.

Upon entering, the guests were treated to signature cocktails from each of the three airlines onboard offerings: Virgin Atlantic’s Love Potion, Virgin America’s Flydealist and V Australia’s Down Under Lolli. As the guests gathered in the lounge, they were able to sample appetizers or get crazy in the custom photo booth and the airbrushed tattoo station.

As the lounge reached maximum capacity, Sir Richard Branson, founder of Virgin Atlantic, was escorted through the check-in surrounded by his flight attendants. As he greeted the guests, and stopped for many photographs, Venue staff slid the back wall of the lounge out of sight revealing a huge concert space that was set up for the night’s entertainment, Australian rock band INXS. Branson entered the stage and welcomed his guests, before INXS took the stage and provided the crowd with a high-energy concert filled with their greatest hits. 

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