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Loren EllisCyclonix Inc., a creator of brand architecture, has announced the appointment of a new senior account executive. This new employee will work with new and existing clients to create new layers of integrated marketing and customer experience that increase the results of clients’ exhibit and event programs.

Loren Ellis, the new account executive and 20-year industry veteran, was most recently executive vice president of Velocity Group.

“Loren’s holistic approach integrates marketing, communications and architecture. Clients benefit from tangible ROI and ROO,” said Marty McGreevy, president of Cyclonix.

Ellis, who worked with many members of the Cyclonix team during the mid-1990s at Cyclonics in Ohio, calls his new position “a homecoming.”

“This is a powerhouse team that oozes with the kind of creativity that results in innovative client programs,” said Ellis. “We all enjoy working together, you can feel the synergy.”


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