Derse, a complete face-to-face marketing agency headquartered in Milwaukee, recently announced it has promoted a long-time employee to the position of executive creative director.
Pete Riddell has more than 14 years experience in the marketing industry and has been with Derse since 2002. In his role as executive creative director, he will lead a multi-disciplinary creative team in the pursuit of results-driven face-to-face marketing initiatives on behalf of Derse clients.
Riddell has helped drive some of Derse’s most successful experiential programs for its clients. His work has spanned the development of engagement strategies, documentaries, immersive environments, custom interactive engagements, audience acquisition and awareness campaigns.
“Pete is one of Derse’s, and the industry’s, most effective storytellers,” said David Sherman, vice president of creative services, Derse. “His imagination is the spark behind many of Derse’s most successful face-to-face marketing programs.”
Riddell has also helped develop some of Derse’s award-winning promotional campaigns, including an immersive simulation of a schizophrenic episode to educate psychiatrists and caregivers, an automotive hand raiser campaign that exceeded measurement targets by 61 percent, and an award-winning campaign for Derse that cut through a crowded tradeshow floor by using total silence as its primary tactic.
