At the fourth annual MOD Awards, held March 16 at the Four Seasons Hotel in Las Vegas, Derse was honored with two awards recognizing its creative solutions in two categories – Best 10 x 20 Exhibit and Best Green Exhibit. More than 250 industry professionals attended the event hosted by celebrity television and radio personality Leeza Gibbons and emceed by Dan Hanover, editor and publisher of Event Marketer and Event Design magazines.
“To be selected among such creative designs and especially by such a talented audience of our peers reinforces our position in the marketplace,” said Heather Rosenow, vice president of marketing at Derse. “We understand the issues our clients face and constantly look for flexible solutions to meet their changing needs with portable and modular designs.”
Although 2009 was a difficult year for many in the industry, more than 200 entries were submitted to the competition’s nine categories.
Derse received the Best Green Exhibit award for its design of Cray’s 30-by-40 exhibit at Supercomputing 2009. Green materials used in the exhibit included bamboo tabletops and 100 percent non-woven polyester textiles, sustainable flooring, recycled exhibit panels in
a new design configuration, rental lighting and audio-visual equipment to ensure reuse, rental mental extrusion systems to reduce weight and production costs and Kirei-Coco Tiles made from reclaimed coconut shells, low-VOC resins and sustainably harvested wood backers.
The Best 10-by-20 award went to the company for Illumina’s exhibit at the American Society of Human Genetics Conference. Illumina develops integrated systems for genetic analysis, and Derse developed an inline exhibit comprised almost entirely of high resolution LED panels, bypassing the static visuals traditionally used in biotechnology displays for technology driven visuals.
To maximize the space and best engage guests, Derse embedded all of the media into the back of the exhibit, which significantly opened the booth space.