Detroit CVB focuses with new international sales team

October 10, 2011

Jennifer Petrous

Jennifer Petrous and Xenia Castillo-Hunter have been named to lead the Detroit Metro Convention & Visitors Bureau’s (DMCVB) newly formed international sales team. Petrous and Castillo-Hunter will promote and sell the Detroit region for tourism and meetings in the U.K., Germany, Brazil, Korea, Mexico and China.

The DMCVB international sales efforts were put in place mid-year because of the marked increase in international traffic to Detroit from parts of Europe, Asia and Latin America. To accommodate this demand, Delta Air Lines significantly increased the number of nonstop flights from those regions into Detroit – one of their hub cities – within the past year.

“Detroit already has a significant number of visitors from overseas as a result of the global automotive industry and the region’s many technologically advanced businesses,” said Chris Baum, senior vice president of sales and marketing at the DMCVB. “As the advanced manufacturing capital of the world, Detroit is well positioned to attract even more world-class conventions and business group meetings in the near future.”

Xenia Castillo-Hunter

Petrous has worked for the DMCVB for the past 13 years and has worked in the DMCVB tourism department for the past 11 years. She is president of the state tourism organization, Circle Michigan Inc., and is also a member of the National Tour Association, Travel Centers of America, American Bus Association, Ontario Motor Coach Association, Circle Michigan and International Congress and Convention Association.

Castillo-Hunter has also been with the DMCVB for 13 years, working in the bureau services department and sales department focusing on the corporate market. She also played an instrumental role in the DMCVB’s Film Detroit division and is certified as a Film Commissioner by the Association of Film Commissioners International and is a member of the International Congress and Convention Association.