GES, a global experiential marketing partner to many of the world’s leading brands, is excited to announce Diego Herrera as director new business development.
Diego Herrera is focused on developing new partnerships and an innovative face-to-face marketing strategy. In a short period of time, Diego has developed a reputation for being insightful and creative with any new challenge. His focus is tailored to helping new clients develop strategies that leverage the GES experience.
“As a strategic partner, Diego works not only as a fulcrum to give clients the leverage they need, but also as the lever they need to get the job done and make it happen,” said VP Client Relations Michael Haarvei. “We are pleased to have Diego on our team!”
Diego joins GES after spending four years as an account executive at a rival exhibit house. His experience leading global programs in a variety of industries has allowed him to keep up to date with trends and tactics that will best serve clients. A partial list of clients he has worked with includes Merck Animal Health, Hills Pet Nutrition, Tecan, HMS Networks, and many more. Before starting his career, Diego graduated from DePauw University with a Bachelor of Arts degree in economics.
With a legacy spanning more than 90 years, GES is a global live events company providing exhibition services, brand experiences, and live event venue services throughout the U.S., Canada, Europe, and the Middle East. Our comprehensive suite of award-winning services brings client visions to life by creating immersive brand experiences and producing impactful events that connect audiences and drive business success. For more info, visit GES.com.