DWP Live, a Nashville-based company that creates event experiences through technology, has appointed Mark Lively (pictured left) as chief executive officer. Lively steps in alongside DWP Live’s current founder and president, Danny Whetstone (pictured right).
As CEO, Lively will be tapping into his 30 years of experience developing trade show and event marketing communication strategies for major corporations. He will bring his expertise in leadership, communication strategy, and brand positioning to DWP Live’s growing team.
“When I was first introduced to DWP Live, I was impressed with their ability to take an event and truly immerse the audience in the brand,” says Lively. “There is a great foundation here. DWP Live does phenomenal work for companies large to small, corporate to concerts. What excites me is taking this experience and applying it to a new direction of event consultation.”
Danny Whetstone, who founded and has served as president for the past 10 years, will continue nurturing and developing relationships with DWP Live’s clients and manufacturers. Bringing in Lively is a testament to the company’s evolution, having Whetstone continue playing to his strengths and allowing Lively to take the business to the next level.
“It was an important milestone for me to recognize my limitations,” says Whetstone. “I started talking to Mark in June of 2017, and his leadership skills were clearly a great fit for our team. He has the heart of a teacher, the communication of a coach, and he has the skills required to lead DWP.”
Says Lively, “Danny Whetstone is committed to investing in technology and has years of experience in event consulting. He’s developed a staff of experts through his vision and education in this space to be able to move the company to where we are today.”
According to management, DWP Live has a specific process in place for identifying key objectives and outcomes their clients are looking to accomplish. DWP Live offers more than rental services, they are a solutions company in the event field that is focused on their clients and the ever-changing event technology landscape.
DWP Live creates brand experiences through technology. Their team provides event strategy, projection mapping, video projection and related technology services to their clients. Founded in 2007, DWP Live is headquartered in Nashville, Tenn., and maintains an office in Los Angeles, Calif. DWP Live’s expert team of event experts, programmers, projectionists and technicians produce shows all over the globe. For more info, visit www.DWPLive.com.
