submitted by SISO
Register for ECA Legislative Action Day
Registration is open for ECA’s 2023 Legislative Action Day, which will take place in Washington, DC on June 1. Join fellow SISO members and other industry leaders on Capitol Hill to meet with your elected officials about the policy issues that matter to the industry.
This year’s event will be held in conjunction with the Lippman Connects Exhibition and Convention Executives Forum (ECEF), which will take place the day before, on May 31.For those of you attending, please make plans to stay for ECA Legislative Action Day!
Big Advocacy Win in Kentucky
In great news for SISO members, organizers are no longer required to charge sales tax to their exhibitors and sponsors in Kentucky! This brings Kentucky’s tax policy in line with that of other states, which will ensure its competitiveness as a destination going forward.
As shared from the SISO CEO Summit stage, this win was the result of an “all in” advocacy partnership between ECA, Louisville Tourism, the Kentucky Travel Industry Association and many others. Thanks to SISO member organization for their support of this important effort!
ECA and SISO Tell the FTC to Stop Fraud
Earlier this month, 235 groups—including ECA and SISO—sent a letter to the Federal Trade Commission (FTC) urging it to finalize a new rule targeting fraudsters who target the industry. The proposed FTC rule would help the agency go after hotel reservation scammers and email attendee list sale scammers.
On May 4, ECA will testify at an FTC hearing in Washington, DC to urge the agency to act now.
Center for Exhibition Industry Research (CEIR)
The Attendee Acquisition Trends Driving Growth study is a comprehensive overview of strategies and approaches used by B2B exhibition attendee marketers today to achieve their goals in this time of recovery.
It is global in scope. It includes benchmarks and insights related to: factors considered for marketing planning; performance metrics; marketing messaging; marketing channel tactics; discounts and premiums; use of marketing automation and dashboards; out-of-pocket costs; revenues generated by attendee fees and more.
This series is available as a complimentary download for CEIR subscribers and SISO members. To access your complimentary copy as a SISO member, go here for instructions on how to use your coupon code.
See the collection of reports in this series on the CEIR Store.
SISO Supports Industry News Platform, The Iceberg
SISO is a partner with The Iceberg/Business Events World, an industry communications vehicle produced by the Joint Meetings Industry Council. Check out their most recent monthly newsletters here and here, as well as SISO’s listing and banner. Please consider supporting this important and comprehensive industry platform!