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(Pictured above: L-R: IAVM’s Mark Herrera and Producer Eddie Newquist)

EDPA NorCal is hosting “E is for Experiential—Part II” with award-winning creative executive and producer Eddie Newquist on Oct. 17 at the iconic International Hotel Manilatown Center in San Francisco while EDPA SoCal is joining forces with SWIAEE, ESCA and IAVM for an educational lunch on “Show and Venue Security” with IAVM’s Mark Herrera on Oct. 23 at the Anaheim Convention Center.

At the NorCal luncheon, Newquist, a top industry expert in the field of experiential marketing, is speaking on “E is for Experiential—Part II” (Part I was held in April). The presentation and discussion will feature case studies, step-by-step approach, and audience participation. Don’t be left behind as the industry transitions from exhibits to the dynamic discipline of experiential marketing. Learn how to develop not just an exhibit, but an experiential event designed to deliver results.

Newquist specializes in immersive experiences and is best known for his work on blockbuster entertainment franchises including Harry Potter, Cars, Frozen and Game of Thrones. The experiences he has created for Warner Bros Studios, The Walt Disney Company and HBO have been enjoyed by millions of people around the globe. His work has garnered three U.S. patents. The cost is $60 per person or bring a friend and pay $100 for two, which includes buffet lunch and presentation

At the SoCal event, Mark Herrera, the director of education for the International Association of Venue Managers, will speak on “Show and Venue Security.” Herrera teaches situational awareness-mindset training aimed at giving venus the tools to be safer and more secure. The training emphasizes on exceptional focus, performance and control in extreme situations and risk mitigation through Guest Services. This event has been made possible through IAEE’s Chapter Education Grant. The cost is $45 per person ($55 at the door) and includes lunch and the presentation.

Herrera’s educational session on venue security will bring together convention center facility managers, general contractors, exhibition orgainzers and suppliers to the exhibition industry from Southern California. This is a great opportunity to interact with, and get to know various professionals and associations of the entire exhibition industry that rarely have a chance to talk together. What would the real-world impact be on all of our businesses if a mass-casualty event happens at a large tradeshow? What planning is being done to prevent it from happening. What role do all of us have to play in the prevention of, and aftermath planning for, a mass-casualy event at one of our large conventions?

To register for the NorCal “E is for Experiential—Part II” luncheon with Eddie Newquist, visit https://events.r20.constantcontact.com/register/eventReg?oeidk=a07egc5oam1fe87e2b8&oseq=&c=&ch= . To register for the SoCal luncheon on Show and Venue Secruity with IAVM’s Mark Herrera, visit http://www.edpasocal.com/events.html

 

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