Every story has a hero and a villain or at least some tension. Who or what do you think are our clients’ villains? Escalating costs? Lack of productivity? Inability to attract good talent? Lack of new business in different target markets?
Strategic storytelling has been enlisted by more and more businesses to change attitudes and behaviors. Storytelling may seem like an old-fashioned tool, today — and it is. That’s exactly what makes it so powerful. Life happens in the narratives we tell one another. A story can go where quantitative analysis is denied admission: our hearts. Data can persuade people, but it doesn’t inspire them to act; to do that, you need to wrap your vision in a story that fires the imagination and stirs the soul. What’s your story? Register below.
Bret Janak is a Creative Director at Method in San Francisco, who comes from over 10 years of designing how built environments, technology and storytelling come together. With the view that it takes a systemic approach to affect systemic change, he works daily to help clients define and create cohesive experiences that refine and transform their brands.
Thursday, March 12
11:00 – 11:30 Registration
11:30 – 12:15 Lunch
12:15 – 1:15 What’s your story?
GHA (Gary Hobstetter & Associates)
32910 Alvarado Niles Road, Suite 100
Union City, CA 94587
For EDPA NorCal sponsorship opportunities, contact Rossana Quezada-Clune at firstname.lastname@example.org or 925.523.3962.