EEI Global announces new chief creative officer

EEI Global Inc. has announced that it has welcomed an award-winning creative director as the company’s chief creative officer.

In his role as chief creative officer, Simon Fairweather will drive EEI Global’s creative strategy and will work directly with accounts on campaigns and activations across all disciplines.

“The addition of Simon’s talent is a key step toward EEI Global bringing its unique point-of-view to the brand experience industry,” said Derek Gentile, EEI Global president and CEO. “This will allow us to add a deeper dimension of “experience architecture” to our capabilities and bolster the full-service, strategic solutions we currently offer our customers.”

Prior to joining EEI Global, Fairweather’s award-winning background in advertising included senior creative positions at noteworthy agencies including Team Detroit, Leo Burnett, JWT and Young & Rubicam London where he crafted campaigns for Ford, Rolex, Tanqueray, Novell, Domino’s, Pontiac, Verizon Wireless, UPS, The BBC and many other well-known brands.