Elevate Digital recently partnered with Chicago’s McCormick Place to introduce 20 of its interactive digital displays into the nation’s largest convention center. The units were installed with the goal of increasing attendee engagement and enriching the overall venue experience.
Elevate Digital’s interactive digital displays are designed to draw consumers to an advertisement, creating a new platform for the out-of-home category. With the displays, advertisers are able to connect with attendees beyond an event. Users can take their picture and share via email or social media directly from the digital display. These branded photos increase the number of impressions and extend sponsorship opportunities beyond the initial user. Since installation at McCormick Place, nearly 15,000 photos have been taken and shared.
The displays were placed throughout the building’s 2.6 million square feet of exhibit space to help visitors navigate the site. In addition to venue directions, the units provide users with free information about transportation, city attractions and more.
“We continue to expand the amenities that we offer our customers at McCormick Place, so we are pleased to now have this interactive technology available for attendees, exhibitors and show managers throughout the facility,” said David Causton, general manager, McCormick Place. “The flexibility of the technology allows the screens to accommodate a variety of functionality that can be custom-tailored to deliver relevant content to our customers.”
The units in McCormick Place are the newest addition to the growing list of interactive displays placed in and around Chicago. Other venues include Soldier Field, Toyota Park and Milwaukee’s BMO Harris Bradley Center. Elevate Digital will continue to expand within the Chicago market as well as in New York and Miami this summer.
“Our product was designed to benefit consumer, venue and advertiser alike,” said George Burciaga, CEO, Elevate Digital. “We look forward to sharing our interactive technology with new venues and advertisers.”
