Global experiential marketing agency Impact XM has hired Erik McKinney as a leader in the creative department.
As executive creative director, McKinney will leverage his strategic thinking and creativity to help evolve and elevate the agency’s creative offering to our clients. McKinney comes to Impact XM with nearly two decades of experience in the industry. Most recently, as part of George P. Johnson, he was able to deliver award-winning work for clients like Mazda, Lexus and Amazon. He is a B2C and B2B creative hybrid with demonstrated ability in crafting compelling stories that drive engagement across experiential campaigns, auto shows, conferences, trade shows, proprietary events, and sponsorship activations.
McKinney also serves as a board member and creative consultant for 1Fur1Foundation, a nonprofit organization which provides free-of-charge animal-assisted therapy and activities to children and seniors with disabilities. With a proven track record in experiential marketing, McKinney will be a great asset to Impact XM’s creative efforts.
Anne Houghton, VP of Creative, says, “We are creating something awesome at Impact XM and believe our team members are
our competitive advantage. Erik has extensive expertise in crafting strategic creative for live brand experiences as well as leading teams. With Erik on board, our goal is to strengthen our idea-led solutions, push creative boundaries and influence the evolution
of our design practice as a core differentiator.”
McKinney is also eager to help lead the creative efforts: “Impact XM has demonstrated their commitment to becoming a creative force within our industry. I’m truly excited to join this talented team and help make our vision a reality.”
Impact XM is a global experiential marketing agency specialized in live marketing. The agency creates events, meetings, conferences, exhibits, environments, digital engagements and consumer activations that connect clients’ target audiences with their brands.Trusted by some of the world’s most respected organizations, the agency has a 46-year heritage of insightful strategy, brilliant creative, smart fulfillment and purposeful metrics. Impact XM clients operate across a variety of industries, including the aviation, healthcare, technology and industrial sectors. Headquartered in New Jersey, Impact XM maintains locations in Toronto, Los Angeles, Las Vegas, Washington D.C. and Zurich. For more info, visit www.impact-xm.com