PRA, a leader in the business events industry, with the broadest owned network of offices in the Americas, is pleased to announce leading hospitality veteran, Erika Welling, CEM, has joined the PRA Las Vegas team as the general manager.
As key leadership of the Las Vegas team, Welling is responsible for local strategic direction and developing new business opportunities, increasing revenue streams and managing the Las Vegas team, while building strong relationships with local contacts to continue to promote PRA’s leadership in the highly sought-after Las Vegas meetings and conventions market.
Shari Millman, senior vice president, business operations, says Welling is an innovative and highly driven marketing & operations professional with executive level experience in sales, marketing and operations management in the tradeshow, convention, tour & travel and attraction-based industries. She has also served in several accomplished sales and marketing roles within convention, restaurant and entertainment industries. Welling brings extensive knowledge of the Las Vegas market and deep industry involvement with leadership positions in the International Association of Exhibitions and Events (IAEE) and the Las Vegas Hospitality Association (LVHA), along with several other professional affiliations.
“We are thrilled to welcome Erika as the new general manager of PRA Las Vegas,” says Mike Fiber, chief operating officer, PRA. “She brings great depth and experience to the leadership position, having been recognized for developing solid sales strategies that propel teams to achieve business goals. Her well-established relationships across multiple industries will play an important role in promoting the growing Las Vegas market and showcasing our operational excellence for transformative business programs. We are excited to have her onboard.”
Headquartered in Chicago with 28 offices throughout North America, PRA is a leading business event management firm, creating experiences which move hearts, minds, and businesses forward. Through its ownership of events and communication agency One Smooth Stone, PRA offers end-to-end integrated solutions for event experiences. PRA blends Passion, Reach and Authenticity to consistently deliver incomparable experiences that engage participants and exceed business goals. PRA’s reach runs deep, delivering value to millions of participants over nearly 40 years in every major destination across North America and beyond. For more info, visit PRA.com or globalsales@pra.com.
PRA Las Vegas and its excellent team of experienced business event professionals have produced innovative and expertly executed program operations for valued clients across every industry type, from executive retreats to grand-scale events. To reach the PRA Las Vegas team, email LasVegasInfo@PRA.com or call (702) 973-1400.
