The New Orleans Ernest N. Morial Convention Center has partnered with Imago Productions, Inc. to launch a major new initiative to co-produce an international conference and tradeshow, which is similar to the European model where the facility owns the show.
The two parties joined with state and local emergency management officials to announce the launch of The International Disaster Conference and Expo to debut January 17-19, 2012. It will feature the most renowned experts in the disaster and emergency management industry and showcase the latest equipment and technology from around the world.
“We have been looking for an opportunity to attempt a new business model and this seemed like a great fit considering the subject matter and the enthusiasm from our partners,” said Bob Johnson, president and general manager. “Rather than just being a landlord, we will share in some of the risk and enjoy some of the rewards. In this ultra-competitive environment, all facility managers are looking for new opportunities and we think this business model has merit. New Orleans benefits with a long term commitment and we have a show on our calendar in a need month.”
The event is expected to attract over 20,000 attendees and 500 exhibitors, and present a direct annual impact of $20 million within its first five years. The scope of the event encompasses disaster preparation, response, recovery, and mitigation techniques.
For the first time, both public and private disaster management professionals from all aspects of the industry will have the opportunity to explore each other’s capabilities and challenges. The goal is minimizing the loss of life and property resulting from the next inevitable catastrophic event.
“I am a native of Louisiana and could not be more pleased with this unique opportunity,” said Jimmy Mouton, president of Imago Productions. “This may help shift the relationship paradigm between show producers and venues. If this is to be successful anywhere in the states it can be successful in New Orleans. It is not an unusual arrangement in Europe in fact it is the norm.”
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