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Eton goes for translucent nature look for its CES booth

Exhibiting at International CES in Las Vegas since 1986, Palo Alto, Calif.-based Eton Corporation went with an open-feel nature design to display and highlight its line of emergency preparedness products.

Displaying a 50×50 booth in the Las Vegas Convention Center’s South Hall for the 2014 show, the concept was translucent, according to John Smith, senior vice president, Eton Corp.

“We didn’t want to create a blocked-in environment. Branding and imagery is important and we wanted to mirror our booth to our products,” said Smith.

Designing Eton’s booth was Group Delphi, according to Smith who added that Eton’s booth location presented an opportunity for driving additional traffic to the booth.

“The South Hall is unique because of a main thoroughfare running from one side of the hall to the other, which drives attendee traffic,” said Smith.

Features to Eton’s booth are two floor-to-ceiling translucent panels with scenes of natures. Additional panels with nature themes stretch along one side of the booth.

Smith shared that the same booth travels to smaller shows throughout the year including Outdoor Retailer.

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