For the first time, the Gulf Incentive Business Travel and Meetings Exhibition (GIBTM), the leading event for the meetings, incentives and business travel industry in the Middle East, has invited Event Camp Middle East 2013 to share its global education initiative and deliver a dynamic educational program as part of the event.
Scheduled March 25-27 in Abu Dhabi, UAE, the new feature area on the GIBTM show floor will allow visitors and buyers to experience, learn and interact with likeminded professionals. The Event Camp program will deliver real-life case studies, strategies for leveraging social media and new technologies designed to inspire meetings industry professionals and provide them with an opportunity to discuss their insights and examples of what is working and what’s coming next in the meetings and events industry.
“Event Camp 2013 will add value to the technology and events services feature of the show,” said Lois Hall, GIBTM event director, Reed Travel Exhibitions. “We are working closely with mobile app provider Show Gizmo to ensure that this highly creative format will attract new industry professionals to the show.”
All GIBTM attendees will have access to the Event Camp, which will take place on each day of the show and will be available online for the rest of the year. Event Camp also will run as a hybrid seminar, making GIBTM education accessible to meetings industry professionals across the globe.
“Our partnership with Show Gizmo to introduce Event Camp Middle East to Abu Dhabi highlights GIBTM’s dedication to driving the events industry forward both regionally and globally through innovation,” said Hall. “This brand new co-location feature will add to the education aspect of the event, meeting the desire of MICE professionals to learn about new technologies.”
The GIBTM educational program is aimed towards senior executives in the meetings and events industry, delivering up-to-date regional content together with the release of the seventh GIBTM Middle East Meetings Research.
