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Goombal, a new cloud and mobile event management platform for event planners, appointed a head of sales and marketing. This new hire is also the former head of event marketing for Twitter.

As a recognized thought-leader in event marketing and social media integration, Tom Spano will spearhead Goombal’s customer acquisition activities supporting the company’s rapid business growth.

“We are thrilled to bring Tom, an event industry star, on board. His event industry expertise as well as current marketing know-how will fuel Goombal’s customer acquisition and overall business growth,” said Vinay Iyer, Founder and CEO of Goombal.

From his experiences at Yahoo!, ShareThis, Twitter and now Goombal, Spano has honed the skills of audience engagement, social media integration, and live event brand awareness with some of the biggest and most recognizable companies in the game. In the past 10 years, he has created campaigns that have elevated brands to new levels of customer engagement and revenue generation.

“I am very excited to join Goombal and become part of the team that is fundamentally transforming the event management industry as we know it. After having spent my career battling spreadsheets, emails, shared folders and printed binders, I am very excited by the innovation Goombal is bringing to simplify lives of event planners and empower them with facts and insights like never before,” explained Spano. “The first words out of my mouth after experiencing Goombal for the first time were ‘Where were you five years ago?’  With the advent of Goombal, the time has really come to retire paper binders and spreadsheets and adopt modern technology to simplify our lives as event planners.”

Spano is a sought-after speaker on topics related to the integration of social media in event marketing. He has keynoted at several conferences, including SXSW, CEMA and Webcongress.

On May 22, Spano will deliver a keynote on Social Media for Small Business at the Vermont Chamber of Congress Business & Industry Expo 2014.

To meet Spano and the Goombal team, visit Meetings Technology Expo in Chicago on Jun. 3 (booth 410) and HSMAI in San Diego from Jun. 16-17 (booth 122). At HSMAI, Spano will be speaking on a panel led by industry veteran Corbin Ball.

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