Exhibit City News (ECN), a trade publication serving the meeting, tradeshow and convention industries, announced today its upcoming series focusing on event labor and installation and dismantle services, or I&D.
During the past two decades, ECN has published several series about the I&D industry with discussions and contributions from experts in the field. This latest edition will explore the tradeshow labor industry’s growth, challenges, trends and people in the post-recession period.
“I&D is a force in the exhibit industry, an important segment of the supplier community, and one that is closely tied with the U.S. economy,” said Don Svehla, publisher, ECN. “The primary goal of the series is to educate customers – exhibit and event managers – that I&D labor is not all the same. This series is also meant to help reverse the perception that labor is a commodity, and to illustrate that many more factors other than cost weigh into the selection of labor crews.”
Industry experts will be contributing on the state of the I&D industry including business trends, opportunities and challenges along with forecasts for the future. Contributing experts and companies will be featured on ExhibitCityNews.com, a leading industry website; monthly I&D Series Newsblasts; and through social media.
“We will feature a comprehensive state of the industry, combining knowledge gained from decades of experience with deep research into the current market,” Svehla added. “To accomplish this, we will engage readers, professionals, companies and organizations.”
Social Media Engagement
Each segment of the four-part series will be released monthly via print and digital installments between August and November 2015. ECN will also host and moderate discussions on key topics and issues within the I&D community across multiple digital marketing channels. Industry experts will answer questions and share experiences via Twitter, Facebook and LinkedIn throughout the 16-week program.
Gone, But Not Forgotten
The series will also honor late industry members who made lasting contributions to the field. Nominations will be accepted for past pioneers who are “Gone, But Not Forgotten.”
2016 I&D directory
As part of the overall program, the Show Floor Go-to Guide, a 2016 I&D directory, will be produced in late 2015 for industry professionals in need of global labor services. The comprehensive service provider guide will serve as the go-to resource for exhibit and event managers, tradeshow coordinators and other exhibition industry and event professionals. The freestanding publication will be available both online and in print.