Exhibit Surveys Inc., the leading provider of research, measurement, and consulting services exclusively for the exhibition and event industry, announced that Joe Federbush, vice president, sales and marketing, will present an educational session at the HCEA 2015 Annual Meeting.
Taking place June 20-23, the HCEA Annual Meeting is the pinnacle event for the industry’s leading healthcare exhibit marketers, medical association meeting and exhibition directors, as well as exhibit design, creative marketing and convention services companies. Nearly a quarter of the entire meetings industry is healthcare related and the HCEA Annual Meeting convenes the thought leaders who are innovating healthcare conventions and exhibitions.
Who: Joe Federbush, vice president, sales and marketing, Exhibit Surveys, Inc.
When: June 23, 2015, 9 a.m. – 9:50 a.m.
Topic: Latest Trends in Healthcare Events and Exhibits
Description: This session provides more than 25 of the latest and best-in-class healthcare industry convention benchmarks and norms for associations/show organizers and their exhibitors and sponsors. These benchmarks include attendee profile and activity data, exhibit performance characteristics, and exhibitor visitor quality metrics from over 10,000 survey respondents in 2014. Session participants will learn:
1. The latest trends in healthcare industry convention marketing
2. How to compare your event and exhibit performance against healthcare benchmarks
3. How exhibitors can increase their return on investment (ROI) and objectives (ROO)
4. How associations and show organizers can drive greater attendee and exhibitor satisfaction
Where: Colorado Convention Center, Denver, CO
For more Information: http://www.hcea.org/?page=events_2015amDEN
