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Exhibit Systems Rebrands as Captivate Exhibits

(Captivate_LogoPictured above: Perlick booth at KBIS, photo credit: PWP Studio)

Brookfield, Wisc.-based Exhibit Systems, a regional leader in designing and producing tradeshow displays that generate profitable face-to-face interactions, has rebranded as Captivate Exhibits.

The new name reflects the company’s significant growth over nearly three decades. More importantly, the rebrand mirrors the full spectrum of capabilities it offers clients, from creation of engaging exhibits, to on-site tradeshow event services, to transportation and storage of displays.

Richard Magliocco Captivate“We chose Captivate Exhibits because we are so much more than a ‘systems’ display builder,” says Richard Magliocco (pictured left), president of Captivate Exhibits. “We design and fabricate custom exhibits used at some of the largest tradeshows in the world. Our team goes wherever needed to ensure that clients’ displays are shipped and set up to maximize their show experience.

“We still offer off-the-shelf display solutions, but our focus is overwhelmingly on serving as a custom display house that does everything unique,” he adds. “The company’s new motto is ‘Building Dynamic Experiences Together.’ ”Captivate Belgard_HNA_

Nearly all of Captivate Exhibits’ displays are built from scratch, using its extensive design and manufacturing capabilities to create detailed, intricate exhibits. Building materials encompassing wood, metal and plastics are crafted into dynamic displays that attract and engage people. (Pictured right: Belgard Design Studio booth at Hardscape North America Expo).

More so, Captivate Exhibits’ custom displays use modular components, allowing tremendous flexibility for assembly and layout at different tradeshows with varying space allowances.

“Our growth strategy focuses on providing clients with more options, collaboration and capabilities than ever before,” Magliocco says. “Captivate Exhibits Enclave OutdoorWe’re working to help our clients become the best versions of themselves, by enhancing their brand images at tradeshows and in showrooms.”

Captivate Exhibits recently launched a new division, Enclave Outdoor Structures, featuring eight models of sturdy outdoor buildings offering high-end living space (pictured left is the Lake Shelter model). The company has also branched into the personal protective equipment (PPE) field, carrying a full line of custom-branded shields and protective barriers ideal for offices, retail stores, health care facilities and public buildings.

For more info, visit or call (262) 432-8410. For more info on their new division, visit

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