Exhibitus has announced the addition of a new vice president of sales. This person will be responsible for the management, growth and performance of the Exhibitus sales group.
Heidi León comes to Exhibitus with more than 25 years in the exhibit industry with expertise in the areas of corporate initiatives, sales, design, fabrication and quality and service standards management.
Prior to joining Exhibitus, León served as the vice president of custom exhibits at Hargrove Inc., a tradeshow and event company, where she managed the sales, design and fabrication function for museum, corporate and association clients. During her tenure there, she doubled revenues and focused on custom fabrication methods and quality standards.
León began her career at Lebhar-Friedman, a major New York retail trade publishing company, where she worked her way up to become the director of tradeshows and special events. Following that, she served at Nth Degree as an executive vice president of sales and marketing. She then opened the Atlanta office for Access TCA, where in her tenure as President she oversaw the division’s growth to one of the premiere custom exhibit houses in the Southeast.
Along the way, León took a detour to pursue a career in the culinary arts. She studied at the Art Institute of Atlanta and went on to open a restaurant and catering company in Atlanta.