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Experience Columbus hires vice president of sales

After concluding a national search, Experience Columbus has hired the organization’s next vice president of sales.

columbus-bochererIn his new role, Joe Bocherer will oversee all aspects of the convention sales and convention services departments for Experience Columbus.

Bocherer comes to Columbus having most recently served as the corporate director of sales and marketing for White Lodging Services out of Atlanta where he oversaw sales strategy for 13 full service properties.

Prior to joining White Lodging Services, Bocherer spent 10 years with Global Hyatt Corporation in Atlanta. His last role there was vice president of sales for the central region, overseeing 20 properties. Prior to that Bocherer served as director of sales and marketing for both the Hyatt on Capital Square and Hyatt Regency in Columbus.

“Joe enjoyed his time spent in Columbus from 2001-2006 and is truly passionate about seeing the city continue to grow into a premier visitor destination,” said Brian Ross, president and CEO of Experience Columbus. “We have established an aggressive five-year aspirational plan with some equally high goals and are confident after our nationwide search that Joe is the right person to lead us in achieving them. His extensive experience in many markets and proven results show just how aggressive he is and we could not be more happy to welcome him to our team.”

Bocherer will assume his new position on April 17.

“Experience Columbus has established aggressive goals for growth in the coming five years,” said Lisa Hinson, chair of the board of Experience Columbus. “The search committee sought a candidate who could work with our many partners to lead the effort to significantly grow convention and tourism business in Columbus and create greater economic prosperity for our community.”

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