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Experient adds strategic sales executive

Experient, a source for integrated meeting and event solutions, appointed a strategic sales executive on its association sales team.

Based in Chicago, Mary Lou Newbold will work among a large community of association professionals, focusing on identifying new opportunities to support the growth of Experient’s association client base.

“Mary Lou is a well-respected and established industry veteran in the Chicago area,” said Barb Herod, CMP, vice president of association sales, Experient. “We are thrilled that she is joining us to lead our Chicago efforts.”

Newbold brings more than 25 years’ experience in sales management to Experient. She previously worked for the Dallas Convention and Visitors Bureau where she was regional director of sales at the Chicago office. Prior to that, she was national sales director for the Long Beach Convention and Visitors Bureau and regional sales manager for the CVB of Greater Kansas. Newbold also served as director of regional sales for the Sonesta Hotels, Resorts & Nile Cruises, and she worked as sales manager for numerous hotels.

She is a member of the Professional Convention Management Association (PCMA), the Association Forum of Chicagoland and Meeting Planners International (MPI).

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