Experiential marketing is recognized as an eminently powerful means to connect brands with consumers, particularly in light of universal integration through social media platforms and technology. And organizers of the 2013 Event Production Show have assembled a panel of leading industry experts to discuss its impact on brands and events.
The panel of industry experts will discuss the experiential-marketing concept and the history of the growing communications strategy as well as its benefits for brands and events during the Event Production Show scheduled Feb. 5-6 at the Olympia Hall in London, England. The panel also will discuss how experiential marketing is designed, achieved, measured and more.
“As live marketing has become a key component of communications strategies for brands and events, it seemed essential for it to be discussed in an accessible forum, so it was a natural choice for the access sessions,” said Duncan Siegle, director, Event Production Show. “We are extremely grateful to all our panelists and are confident the session will provide a thought-provoking learning opportunity.”
Chaired by Jeremy King, communications director at The O2, the session will take a candid look at the opportunities available for a brand or event to interact with its target demographic, including branded environments, roadshows and ambassadors as well as how social media and public relations can be integrated to form an overall experience.
Panelists with longstanding experience will offer opinions and advice on some of the most successful experiential marketing campaigns implemented and share how they helped increase sales, change perceptions, deliver personal messages and influence customer loyalty. Panelists scheduled include Dan Hall, business development director at iD Experiential; Steve Smith, managing director of Ear To The Ground; Rory Sloan, head of production at RPM; and Greg Parmley, chief information officer at Intellitix.
The experiential-marketing session is scheduled to begin at noon on Feb. 6 on the main stage.
