Expotechnik Group has put the finishing touch on its strategic management team by appointing industry iconoclast Tom Frisby as senior vice president of its new division, Technik Agency. Frisby is the third senior management team member hired since Expotechnik launched its U.S. growth plan earlier this year. In his new role, Frisby will lead Technik Agency, providing strategic and creative consultation to clients.
In addition to existing key members of the executive team, Mel Blackwell, executive vice president, Tucker Ramsey, senior vice president of consulting and design and Frisby will govern the overall operations of Expotechnik America Ltd. based in Atlanta, Ga.
“We are delighted to have Tom join Expotechnik,” said Tucker Ramsey. “Tom’s legacy as a fierce client advocate, change agent and idea starter will push our consulting and creative teams to extraordinary heights and ultimately help our clients reach success in their marketing endeavors.”
Frisby’s decision to join Expotechnik centered on his philosophy of what makes a desirable organization.
“Expotechnik has four things that are unique to very successful companies,” said Frisby. “It has a venerable management team, a commitment to follow-through, a melting pot of creative minds and a level of flexibility that only comes with a right size company. With those key elements solidly in place, Technik Agency will be able to focus on creating the ultimate community engagement for our clients. I’m honored to be a part of it.”
Hailed as an industry visionary, Frisby is a perennial speaker, moderator, faculty member and awards judge. His counter-cultural approach to idea development has yielded some of the most dynamic and successful experiential marketing projects of the past two decades.
“Bringing Tom on board and expanding our consulting services is in line with Expotechnik’s history of forward thinking business decisions,” said Mel Blackwell. “We were first to introduce leasing to the market in 1964, and today have the largest lease portfolio in the world. Likewise, Tom strengthens our ability to assist our clients in orchestrating the transition of their marketing intent to the pointof successful engagement at every opportunity.”
Expotechnik America Ltd. management team:
Mel Blackwell, executive vice president
Mel Blackwell was recently appointed to the executive vice president role after four years managing Expotechnik’s U.S. sales and design teams. Prior to that, he spent more than 15 years holding executive positions within the telecommunications and software industries. Blackwell earned his bachelor’s in marketing at Auburn University and an MA in Organization Development at the University of Alabama.
Tucker Ramsey, senior vice president, consulting and design
Tucker Ramsey’s 20-year career in experiential marketing spans several supplier companies. His experience leading organizations in business development and client advocacy along with a bachelor’s in industrial design and MBA in marketing make him uniquely suited to lead business development and design for Expotechnik in the U.S. market.
Tom Frisby, senior vice president, Technik Agency
During Tom Frisby’s 25-year career, he’s been called change agent, trendsetter and rule breaker. Hailed as an industry visionary, Frisby is a perennial speaker, moderator, faculty member and awards judge. His counter cultural approach to idea development has yielded some of the most dynamic and successful experiential marketing projects of the past two decades. His motto, “If you’re not breaking the rules, you’re not doing your job,” invites Frisby’s creative teams to move beyond the ordinary and forge forward with him. Frisby holds a bachelor’s in architecture from the University of Southwestern Louisiana.