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Food Expo among Hong Kong Lifestyle Events

Five lifestyle events organized by the Hong Kong Trade Development Council will swing into action on Aug. 15. The Food Expo, the Hong Kong International Tea Fair, the Beauty & Wellness Expo, the Home Delights Expo and the International Conference of the Modernization of Chinese Medicine & Health Products (ICMCM) will be staged concurrently at the Hong Kong Convention and Exhibition Centre.

This year’s events will feature 2,100-plus exhibitors, with 1,570 coming from more than 20 countries and regions, to join the Food Expo to showcase a plethora of global delicacies and innovative products to public visitors and trade buyers.

“The five-day Food Expo is Hong Kong’s annual gourmet event,” says Benjamin Chau, HKTDC deputy executive director. “This year, the Gourmet Zone will add a new thematic zone, Coffee Avenue, featuring specialty coffees and related products.” Chau added that the expo will continue to adopt green measures which include expanding the on-site utensil lending service, adding self-service utensil cleaning stations, and encouraging exhibitors to offer perks to visitors who bring their own utensil, to promote waste reduction at source.

The 30th Food Expo will comprise three sections—the Public Hall, Gourmet Zone and Trade Hall. The highly anticipated Gourmet Zone will be open to public ticket-holders for four days (Aug. 15-18). Gathering more than 90 exhibitors, the zone will present five themes: Asian Cuisine, Western Delicacy, Sweet Delight, Green Palate and the all-new Coffee Avenue, serving up delicacies from renowned local and overseas brands. Highlighted products include a local craft coffee beer, a truffle ice-cream with truffle flakes and a Japanese plum wine sorbet that takes only a night in the freezer to make.

The Public Hall features close to 600 exhibitors, including five group pavilions—from Mainland China, Canada, Japan, Korea and Taiwan—to offer visitors a five-day international gastronomic extravaganza. Featured products include an all-new quinoa and fish maw sweet soup dessert created by a Hong Kong brand, frozen popcorn, a Japanese sake set featuring bottles adorned with 12 illustrations of Hong Kong’s attractions and an authentic German pork knuckle.

At the Premium Food Zone, more than 30 renowned brands will exhibit, including Appolo, Chewy International, Kee Wah Bakery, Maxim’s Group, Nissin Foods, On Kee Dry Seafood, Tai Pan and many others. Hang Heung Cake Shop, European Gourmet and Cheong Kwan Jang will all make their debuts at this zone. And, as Hong Kong consumers become increasingly health and diet conscious, the Vegetable Marketing Organization and Fish Marketing Organization will display some of the city’s premier agricultural and fishery products.

The Trade Hall, meanwhile, will open to trade buyers during the first two days of the fair and to public ticket-holders on the final day (17 August). More than 900 exhibitors including 22 group pavilions will showcase their products at the hall, along with two themed product zones, Chinese Medicine and Halal Food. Featured products include black wagyu beef from Arita, Japan, a Normandy apple cider and Thai low-calorie salad dressings with various flavors.

In addition, during the first four nights of the expo, a Night Bazaar will open from 7pm to 10pm with more than 30 exhibitors offering further discounts. And a series of exciting activities will be staged throughout the fair, including cooking demonstrations by 17 celebrity chefs. They include popular TV cooking show hosts Steve Lee and Helen Tam, plus four leading chefs—Takashi Tamura, the third generation Chef of Tsukiji Tamura, Ming Leung, Executive Chef of Ah Yat Harbour View Restaurant, Jacky Chung, Executive Chef of J & T Restaurant Ltd, and Lai Wai-hung, founder of Hung’s Delicacies and Master Hung—who will demonstrate various “less salt, less sugar” recipes.

Other highlighted activities at the Food Expo include the launch of the 2019-2020 Wan Chai a La Carte food map, the Coffee X Chocolate—Find the Perfect Match seminar, which helps coffee lovers find the ideal chocolates to go with their brew and a seminar on table manners.

Beauty & Wellness

The fourth Beauty & Wellness Expo will be open to public visitors for five days and will feature more than 100 exhibitors showcasing an array of cosmetics, skincare and haircare products, beauty appliances and fitness solutions. This year, the HKTDC will again cooperate with the Korea International Exhibition Center (KINTEX) to set up the “K-Beauty Expo Hong Kong” pavilion that will feature fabulous products from more than 40 Korean companies and brands. These include Korean dress perfumes designed to match the wearer’s astrological sign; a crowdfunded massage headphones that performs an ear reflexology massage; and a nutritious coffee that beautifies the skin and offers weight-loss benefits.

Home Delights

The sixth Home Delights Expo, with 185 exhibitors, will showcase a broad range of stylish kitchen appliances, cookware, tableware and bedroom items. Highlighted products include a temperature-controlled, anti-scorch built-in hob, an award-winning wok made with stone from the German Alps, and a porcelain-energy instantaneous electric water shower that can produce hot water in just three seconds.

Tea Fair

The 11th Tea Fair will be open exclusively to trade buyers on the first two days and will welcome public ticket-holders on the third day. This year, the fair will feature more than 250 exhibitors from nine countries and regions, with a total of 13 group pavilions. Exhibitor from Laos will make its fair debut, bringing Phongsaly Organic Green Tea from the mountains of northern Laos. Other exhibitors will showcase numerous exquisite teas, including a Pu’er tea cake made from tea leaves picked from a 2,800-year-old tea tree on the slopes of Baiying Mountain, Yunnan province, and the Wellness Collection of teas that offer various metabolic and health benefits. Also displayed at the fair will be collectible tea ware, including Fujian JianZhan tea ware that was favored at the court of the Song dynasty to enhance the aroma of tea.

Modernized Chinese Medicine

Jointly organized by the HKTDC and the Modernized Chinese Medicine International Association, the International Conference of the Modernization of Chinese Medicine & Health Products (ICMCM) is a platform for traditional Chinese medicine professionals to get the latest industry insights. The theme for this year’s conference is “TCM Modernization & Internationalization: Start from the Greater Bay Area.” Fifteen heavyweight speakers from Mainland China, Hong Kong, Macao, Japan and Korea will share the latest research and developments, trends and prospects for TCM in the Greater Bay Area, helping industry professionals get a better understanding of the markets and opportunities.

Let’s Go Green

This year’s Food Expo continues with its “Lead the Scene, Let’s Go Green!” ethos, offering a series of enhanced green measures at the fair. Partnering with social enterprise BottLess and health insurance company Bupa, the HKTDC will expand the on-site utensil-lending service and provide around 5,000 reusable food containers, 5,000 stainless steel forks and 2,000 reusable cups per day to reduce the use of disposable utensil. Visitors simply pay a HK$20 cash deposit per item to borrow the utensils at borrowing stations. Visitors can return the used utensil to a collection station and reclaim the deposit. Since the quantity is limited to cater to the large number of visitors, the HKTDC encourages visitors to bring their own utensils and shopping bags. Additionally, two self-service utensil cleaning stations will be set up, making it easy for visitors to clean their own utensil.

To encourage visitors to embrace green living and reduce waste at source, the HKTDC is also encouraging exhibitors to offer more perks, such as discounts and bigger portions, to visitors who bring their own utensil. In addition, the HKTDC is working with Food Angel and Food for Good to collect and recycle packaged edible food and food waste at the fairground and invite exhibitors to donate food to needy communities after the fair.

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub, organizing international exhibitions, conferences and business missions to create business opportunities for companies, particularly SMEs, in the mainland and international markets. For more info, visit www.hktdc.com/aboutus.

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