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Aiming for more of the convention business, the Fort Worth Convention and Visitors Bureau is in the midst of a $150,000 study to examine its inventory of meeting space and hotel rooms.

The study, which will conclude by spring 2014, will likely recommend further investments in the city’s convention center in an effort to attract bigger shows.

Bob Jameson, president and CEO, Fort Worth CVB, believes Fort Worth is missing out on big conventions due to a lack of adequate hotel room inventory and meeting facilities.

Jameson spoke at the CVB’s annual meeting and added that the city is now turning away potential business because of a shortage of hotel rooms.

“I believe this is Fort Worth’s time. We are turning away some amount of convention activity because of space limitations at our facility and in downtown hotels,” said Jameson.

The city last upgraded its convention center in 2002 to the tune of $75 million, but did not make any improvements to its adjacent arena, which was built in 1968.

In addition, the Fort Worth CVB plans to increase its overall marketing efforts by bringing in a new advertising agency.

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