The Fort Worth Convention & Visitors Bureau (CVB) has announced a new vice president of marketing communications. This new employee has more than 16 years of experience.
Merianne Roth, the new VP of marketing, has over a decade of experience in messaging strategy, public relations, brand marketing, cause marketing, promotional events, corporate communications, media relations, and crisis and issues management. Most recently, Roth served as consumer brand marketing and publicity director for JCPenney Corporation, where she was responsible for developing and implementing brand marketing, communication, and publicity initiatives, increasing brand awareness and maintaining a positive, consistent brand image.
“It’s an exciting time to join the CVB, and the work of so many, to promote
Roth’s background also includes serving as the senior manager of public relations for Pier 1 Imports, where she was responsible for corporate communications and events, product placement, crisis management, cause branding, and new and existing store promotion.
“The Fort Worth CVB is honored to welcome Merianne to our team,” said David DuBois, CMP, FASAE, CAE, CTA, president and CEO, Fort Worth Convention & Visitors Bureau. “Her experience and background in brand marketing and messaging strategy will be a tremendous asset to
Roth is a graduate of