Global experiential marketing agency Impact XM recently announced the appointment of Francesca Gangitano to senior director of strategy and planning. With 25 years of experience in all forms of live, virtual and digital immersive experience design, Gangitano will play an instrumental role as a leader in the agency’s growing strategy team.
Gangitano joins the agency with a vast portfolio showcasing her expertise in brand and event strategy, planning and measurement for some of the world’s most iconic brands across a variety of verticals, including technology, consumer products and pharma. Her experience with client activations, road-tours, festivals and product launches will help Impact XM support their experiential capabilities in these growing areas.
“Francesca’s experience will make her an incredibly powerful addition to Impact XM’s strategy team,” says Jared Pollacco, CEO of Impact XM. “Her ability to connect with clients, understand their goals and communicate thoughtfully every step of the way will play a vital role in continuing our agency’s mission to provide the best strategies for our clients, and in turn, creating impactful, meaningful events.”
In her role as senior director of strategy and planning at Impact XM, Gangitano will work closely with clients to uncover insights, realize new opportunities and help brands form deep connections with their customers.
To learn more about Impact XM, visit www.impact-xm.com.
