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Freeman forges new partnerships with major tradeshow groups

Freeman, a leading provider of integrated services for face-to-face marketing events, announced in December it plans to partner with Premiere Beauty and the American Dental Association (ADA). With more than 45 years of history with the competition, these two groups represent a significant change of partnerships within the top 200 largest U.S. tradeshows.


“As an organization, we are excited about the opportunities and look forward to working with Freeman,” said Howard Britt, president of Premiere Show Group. Premiere Beauty is a leader in the beauty industry and a member of the top 200.

The ADA, also a member of the top 200 and America’s leading advocate for oral health, has been a Freeman customer for more than 20 years for audio-visual support. It recently added the company as its general services contractor.

“After a thorough review process, the American Dental Association has made a decision to expand our relationship with Freeman for 2010-2012,” said James. S. Goodman, managing vice president of conference and meeting services for the ADA. “Freeman has proven that they not only can provide excellent customer service, but can be a strategic provider, enhancing our mission.”

“As we continue to drive innovation in the face-to-face marketing industry as a whole, our goal is to deliver quality solutions and strategic, creative thinking for our customers,” added Joe. Popolo, CEO of Freeman.

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