Freeman, the leading global provider of brand experiences, announced the launch of its Global Certified Partner Program.
The program is a continuation of a focused effort that began several years ago to build a network of global suppliers, which has now become a formally recognized program that evaluates, qualifies and connects a community of suppliers who are able to meet Freeman’s high standards for quality, value, stability and customer service. Freeman uses these suppliers to support its teams as it delivers global programs for leading brands worldwide.
“Our existing North American customers want to increase their presence and deliver consistent brand experiences worldwide,” said David Gauthreaux, executive vice president of global sales for FreemanXP. “Similarly, our clients in EMEA and Asia Pacific are looking to do the same. Freeman has been investing in its global infrastructure for many years, and today, we have a solid base of operations in Europe, Canada and Mexico. By extending our reach through third-party partners with an expanded, formalized program, we can better create value for our customers and continue to manage global growth in a smart and meaningful way.”
The certification program allows local partners the opportunity to work with Freeman on behalf of its customers in a seamless manner. The qualification process helps ensure that Freeman can deliver the same level of consistency and quality around the world. “In the last year alone, we’ve worked with dozens of partners to create brand experiences for several hundred customers in more than 35 countries,” said Dan Hoffend, president of FreemanXP. “This evolution of our global network will allow us to keep pace with demand in geographies where we do not have boots on the ground.”
Freeman-certified partners are rigorously vetted to ensure that they meet standards for financial stability, industry expertise, production capacity, quality, ethics and customer service. They must also agree to ongoing training and evaluation.
“Because Freeman so thoroughly and rigorously vets its partners based on each partner’s proven track record for consistently providing best-in-industry service and experiences, we are tremendously honored and excited to be recognized as a member of the company’s Certified Partner Program,” said Paul Elliott, state manager, NSW, of Harry the Hirer, the Australian-based special events and exhibition supplier. “At the core, we share Freeman’s view of what it means to be truly committed to our customers; and today’s customers need innovative solutions and a singular, seamless experience that can scale across a global network.”
“Our prospective partners are identified based on the quality of their work, the value of their services, their capacity to handle complex projects and, most important, their professionalism and strength of personal and corporate character,” said Gauthreaux. “Rigorous criteria are used to determine whether a prospective partner meets our strict expectations. Our clients have come to expect the highest level of service, integrity and quality; therefore, we hold our partners accountable to the same level of our Freeman ethos.”
The following resources are available to learn more about Freeman’s approach to global brand experiences:
- ARTICLE: “A Global Approach to Relationships,” by David Gauthreaux, executive vice president of global sales for FreemanXP
- ARTICLE: “The Art and Science of Designing a Global Partner Network,” by Kim Myhre, senior vice president and managing director, FreemanXP, EMEA
- DOWNLOAD: “Going Glocal: Successful Global Event Strategies”: http://freemanxp.com/insights/insights-papers/going-glocal-successful-global-event-strategies