Using feedback obtained from research studies, Freeman’s revamped website provides a one-stop platform for visitors to learn about the full suite of face-to-face marketing services and products that Freeman has to offer. Designed with customers in mind, navigation is made easy and valuable resources are intuitively housed; making it a better overall web-browsing experience.
Freeman’s clients will be able to order more conveniently and efficiently via a direct link to Freeman Online, the online ordering experience used by exhibitors to procure products and services for shows produced by Freeman.
Additionally, visitors will have access to Freeman’s online resource library, containing a wide variety of educational resources including how-to videos, industry trends and information, and face-to-face marketing white papers. The site also contains a large creative gallery providing visitors a wealth of ideas for experimental design. Site users are also able to share content with their networks via email or social media sites.
“In certain situations, a website is the first experience that a customer or visitor has with Freeman,” said Toby Purdy, chief marketing officer at Freeman. “We have evolved as a company and through this redesign, including new functionalities and resources, we have created a website that is dynamic and delivers a streamlined experience that showcases the Freeman brand.”
The upgraded website was live as of March 14.
|People on the Move|