(Pictured from left: Kai Hattendorf, Wilson Tang, Robert Millar, Nicolle Jayne Sing, Craig Newman, Jo-Anne Kelleway, Chris Preston, Géraud de Dieulevolt and Nick Dugdale-Moore)
UFI, the Global Association of the exhibition industry, and the Freeman Company, a global leader in brand experience and exhibition marketing, have signed a multi-year diamond sponsorship agreement.
This move signals Freeman’s strong commitment to supporting the future development of the exhibition industry by supporting the global work of UFI. The agreement was signed in November at the UFI Global Congress 2019 in Bangkok.
Both Freeman and its associated company, Info Salons, are long-standing supporters of UFI, and this new agreement complements and enhances their ongoing support of the Next Generation Leadership Grant, UFI’s research activities and the UFI Global CEO Summit. As part of the sponsorship, Freeman will gain year-round promotion and visibility across all UFI events and activities.
The diamond sponsorship is the highest tier of UFI sponsorship available, and all diamond sponsors directly contribute to expanding the depth and scope of UFI activities, to enable the association to serve the exhibition industry better.
“We are very pleased and grateful to Freeman for their continuous support,” UFI Chief Executive Officer Kai Hattendorf says. “The diamond sponsorship program is a key element in UFI’s funding, and we are very happy to add Freeman to the select group of partners who help us in this way to expand and deliver valuable research, education, advocacy, and networking programs to our global membership and the exhibition industry at large.”
Freeman’s CEO Bob Priest-Heck adds: “Over the years we have been proud sponsors of UFI’s Next Generation Leadership Grant program, and Research Partnership, all very important to our industry. As a diamond sponsor, it allows us to take that partnership to the next level on a global scale. UFI’s reputation internationally is well regarded and we’re excited to play a role in their programs and in their events.”
The UFI Diamond Sponsorship program offers selected partners of the exhibition industry a unique opportunity to support UFI in its global mission while mutually benefiting from the networking opportunities the globally leading association of the exhibition industry has to offer. UFI’s other diamond partners are TCEB, Qatar National Tourism Authority, and Shenzhen World Exhibition & Convention Center.
The Global Association of the Exhibition Industry: UFI is the global trade association of the world’s tradeshow organizers and exhibition center operators, as well as the major national and international exhibition associations, and selected partners of the exhibition industry. UFI’s main goal is to represent, promote and support the business interests of its members and the exhibition industry. UFI directly represents more than 50,000 exhibition industry employees globally, and also works closely with its 60 national and regional association members. For more info, visit www.ufi.org
