G2E Asia 2011 grows 25 percent in attendance

July 11, 2011

The fifth annual G2E Asia welcomed more than 5,700 gaming industry professionals from around the world, surpassing attendance at last year’s event by 25 percent. These figures reflect the continued expansion of gaming throughout the Asian region. G2E Asia 2011, the premier tradeshow and conference event dedicated to the Asian gaming markets, was held June 7-9 at the Venetian Macao, in Macau S.A.R., People’s Republic of China.

Event attendees hailed from 59 different countries or regions, including Japan, Taiwan, South Korea, Malaysia, Vietnam, Thailand, Laos, Indonesia, India, South Africa, the United Kingdom and the United States. In particular, the number of attendees from Australia, the Philippines, Singapore, Cambodia, China and Macau increased significantly when compared to last year’s event.

“The continued growth of G2E Asia is a testament to the increasing success of the Asian gaming markets,” said Frank J. Fahrenkopf Jr., president and CEO of the American Gaming Association. “With Asian gaming growing and evolving at such a rapid pace, it has never been more vital for those in the region to anticipate the trends and harness the innovations that will grow their business and distinguish their properties against an increasingly high level of competition.”

The 2011 G2E Asia show floor showcased products and business solutions from 119 exhibitors from 22 different countries/regions and featured new pavilions for green products and lighting. Returning exhibitors have already claimed 83 percent of the exhibit space for G2E Asia 2012, demonstrating the event’s critical business value to exhibiting companies.

The conference programs at G2E Asia experienced a 22 percent increase in attendance compared to 2010. Among the most popular conference sessions this year was the “VIP Vision: How Junkets Work Across Asia,” which covered the regulations and best practices of bringing groups of high-level players to casino properties. This year’s in-hall seminars – “G2E Asia Game Protection” and “Green Lighting & Technology” – were also well-received by G2E Asia attendees.

One of the highlights of the 2011 event was the G2E Asia Visionary Award, which recognizes leaders who have made an indelible impact on the Asian gaming industry. The 2011 G2E Asia Visionary Award was presented to Sheldon G. Adelson, chief executive officer of Las Vegas Sands Corp, for his contributions to the gaming industry and key role in setting the stage for the next phase of gaming in Macau with the Sands Macao, the Venetian Resort Hotel Casino, the ongoing development of the Cotai Strip and the Marina Bay Sands integrated resort in Singapore, which is now one of the most profitable casinos in the world.

Another highlight of G2E Asia 2011 was the return of the Gaming Investment Forum. Sponsored by UBS, this two-day invitation-only event featured a number of renowned corporate leaders and financial analysts offering their expert perspectives on the financial future of leading gaming companies.

Global Gaming Expo Asia (G2E Asia), formerly Asian Gaming Expo, is the international gaming exhibition and conference dedicated to the Asian gaming market. The event is organized by the American Gaming Association (AGA) and Reed Exhibitions.