(Pictured L-R: MC2 Chairman Gary Benson and CEO Richard McAdam)
MC2 has announced Gary Benson as chairman of MC2, and Richard McAdam has been appointed as his successor to CEO, effective Feb. 1.
As chairman, Benson will continue to be active within the organization in an advisory capacity, focusing on strategic planning for several key accounts. Benson has served as CEO since 2003. Benson was instrumental in solidifying MC2’s place as one of the nation’s leading brand-experience agencies.
“I would like to share my sincere gratitude for the opportunity to lead and work with such a devoted and talented group of colleagues,” says Benson. “Over the last 30 years, this company has given me the platform to meet with people from around the world who have inspired me and my thanks goes out to everyone who permitted MC2 to help support their business objectives.”
“Rich is the ideal person to lead MC2 into the future,” Benson continues. “As an industry veteran, he has shown the ability to grow businesses and he truly understands the nuances of events, tradeshows and experiential marketing. With an emphasis on customer success and client delivery, Rich is well-positioned to take MC2 to the next level.”
A longtime employee of MC2, McAdam brings deep experience to his new role as CEO. He joined MC2 in 2004 as corporate VP of production, and, in 2006, he was named president of the organization. Prior to that, he was corporate VP of production at Exhibit Dynamics and spent more than 12 years at a global exhibit company where he rose to the position of senior VP of Eastern operations.
McAdam says, “I am deeply honored to serve as the next leader of this dynamic organization. I appreciate the confidence Gary and the executive committee have instilled in me and my ability to lead MC2. As the industry continues to transform and evolve, MC² will remain at the forefront of shepherding in new changes for our clients in the marketplace.”
“On behalf of MCH Group Ltd. and the Live Marketing Solutions division, I would like to thank Gary Benson for his dedication and strategic vision over the last 15 years and I look forward to his continued support and involvement as chairman,” adds Florian Faber, CEO Live Marketing Solutions of MCH Group. “With Rich McAdam being appointed as CEO, all employees, clients and partners can be reassured that MC2 will continue to maintain its strong market position in the industry. I welcome Rich and I wish him the best on this new chapter at MC2.”
MC2, an MCH Company, is an award-winning brand-experience agency. They create customized “You Had to be There” live-marketing programs that build emotional connections between brands and their audiences. As an exhibit and experiential marketing leader, they transform ideas into best-in-class activations that are effective and measurable. They combine built spaces with human-centric technology and digital solutions for maximum brand engagement and exposure before, during and after a face-to-face experience. MC2 is headquartered in Chestnut Ridge, New York, with 15 offices and production facilities across the U.S. and in Dusseldorf, Germany. For more info, visit www.mc-2.com/about/.