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GenieConnect, an event participation solutions provider for the events industry, is set to showcase MarketingConnect, a marketing automation system for events, at this year’s Expo! Expo! at George R. Brown Convention Center in Texas from Dec. 10-12.

“We are excited to showcase MarketingConnect. Our team will be holding live demonstrations of MarketingConnect as well as our mobile event apps and attendee Web portals throughout Expo! Expo! to show event organizers how they can improve engagement throughout the event lifecycle and increase returns for their events,” said Giles Welch, CEO, GenieConnect.

MarketingConnect won the EIBTM Technology Watch Award this year for innovation within the events industry. As an integrated marketing automation solution, MarketingConnect has been designed to utilize event and attendee behavior information gathered from other GenieConnect tools to generate relevant and personalized content, which is then channeled through attendee communications channels, such as emails, and mobile push messages. This allows event organizers to send highly targeted and relevant information to attendees to maximize engagement throughout the entire event life cycle.

GenieConnect invites Expo! Expo! attendees to visit booth 556 to discuss the benefits of personalization for event attendees as well as the benefits of email marketing for increasing event app uptake and attendee engagement, and maximizing event communications throughout the year.

The company also confirmed it will participate in the IAEE Treasure Hunt. This competition will provide one lucky winner with a holiday to Hawaii for two people. The prize will include two round-trip American Airline flights and accommodation at the Hilton Hotel Resort in Honolulu. To enter the competition, visit the GenieConnect booth (556) at Expo! Expo!

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