GES appoints new president

Viad Corp announced the appointment of Steve Moster as president of its GES business unit. The role had been filled on an interim basis by Paul Dykstra, chairman, president and chief executive officer of Viad following the retirement of John Jastrem earlier this year.


Moster first joined GES in 2004 as vice president of exhibit furnishings and was promoted to executive vice president of products and services, where he led double-digit revenue growth from non-exclusive or discretionary exhibitor products and services, such as furnishings and exhibits, installation and dismantling, and logistics.

In 2008, Moster was promoted to executive vice president and chief sales and marketing officer at GES. Moster has been an advocate of superior customer service through the GES National Service center and developed creative solutions for clients leading to new sales wins.

Prior to joining GES, Moster was an engagement manager at McKinsey & Company where he worked with a broad set of clients to create and implement growth strategies and implement lean manufacturing processes.

“After an exhaustive search for the right leader, we are very happy to welcome Steve back to the GES organization to serve as its president,” said Dykstra. “Steve is a strong leader with a tremendous amount of highly relevant experience and first-hand knowledge of our business, our clients, and the exhibition and events industry. He embraces our core values and I look forward to working with him and the entire GES team to capture the maximum benefit from our integrated capabilities and global scale.”

“I’m excited and honored to lead the GES team,” said Moster. “The strength of our combined, global network is unmatched in the industry. I look forward to working with the team as we continue to leverage our creative, tactical and strategic talent to drive top-line growth, productivity improvements and service enhancements.”

Moster received his bachelor of engineering from Vanderbilt University and his MBA from the Tuck School of Business at Dartmouth College. Moster will be located in the Las Vegas GES corporate headquarters.